Full Website Audit for your hotel website
The Full Website Audit covers a 10 Point best practice approach to the 10 critical
factors that influence the success of your hotel website.
The full audit is a more in-depth review than the Health Check
, and is aimed at larger hotels requiring a deeper understanding, or targeting
more key phrases, have more competitors or have a larger website:
Similar to the Health Check, the site audit covers the following:
- Your indexing and ranking with the search engines:
-
Are you achieving that all important first page ranking for your target keyphrases – if not where are you ranking?
- What is the opportunity for the keyphrases you are targeting – could there be alternatives?
- Where are your competitors ranking for the same targeted keywords?
- Your linking performance - what sites are linking to your competitors websites vs your own?
- Whether you are optimising your site effectively for your targeted keyphrases
- Where your site is potentially failing with regards to key performance indicators
and usability eg broken links, slow pages, missing tags etc
PLUS:
- Ongoing online monthly reporting INCLUDED for a year
- Usability review for 1 key scenario
- Title/meta data re-write for 3 pages
- Specific issues discussion and review
You will receive a report including a scorecard and immediately actionable recommendations,
along with online reports updated monthly for a year, and a Best Practice Guide.
Alternatively, if you require a simpler site review, please refer to the
Website Health Check
Please contact us or your account manager if you would
like a Full Site Audit undertaken for your hotel or would like to discuss how the
Full Site Audit could be customized to suit your needs.
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